Rationale: Utility-focused productivity tool requiring clear visual feedback, strong interaction patterns, and professional trustworthiness for monetization. Material Design provides robust components for file handling, data display, and transaction flows.
- Conversion Workflow Clarity: Linear left-to-right or top-to-bottom flow from input → processing → output
- Trust & Professionalism: Clean, sophisticated interface that justifies paid conversion
- Visual Feedback: Strong state indicators for upload, processing, validation, and download stages
- Limitation Transparency: Clear, non-aggressive trial boundaries with upgrade path
- Primary Font: Inter (Google Fonts) - clean, professional, excellent for technical content
- Monospace Font: JetBrains Mono - for JSON/SQL/CSV code display
- Hierarchy:
- H1: 2.5rem (40px), font-weight 700 - main tool title
- H2: 1.75rem (28px), font-weight 600 - section headers
- Body: 1rem (16px), font-weight 400 - standard text
- Code: 0.875rem (14px), monospace - data preview/output
- Small: 0.875rem (14px), font-weight 500 - labels, metadata
Spacing Primitives: Tailwind units of 2, 4, 6, 8, 12, 16
- Tight spacing (2, 4): Form elements, inline components
- Medium spacing (6, 8): Section padding, card gaps
- Generous spacing (12, 16): Major section separators
Container Strategy:
- Max width:
max-w-7xlfor main workspace - Input/Output sections:
max-w-4xleach with balanced width - Side-by-side layout on desktop (
lg:grid-cols-2), stacked on mobile
File Upload Area:
- Large dropzone (min-height: 300px) with dashed border, hover state enhancement
- Drag-and-drop visual feedback (border highlight, background tint on dragover)
- File icon, "Drop JSON file or click to browse" text
- Selected file display: filename, size, line count preview
- Clear/remove file action
Text Input Alternative:
- Tabbed interface switching between "Upload File" and "Paste JSON"
- Textarea with syntax highlighting for pasted JSON (use CodeMirror or Monaco via CDN)
- Line counter visible, real-time validation feedback
- Format/beautify button for pasted JSON
Central Control Bar (between input/output):
- Primary action: Large "Convert" button with loading spinner state
- Output format selector: Radio buttons or segmented control (SQL / CSV)
- Options panel (expandable accordion):
- Nested object handling: Flatten vs. Separate tables
- CSV delimiter choice
- SQL dialect (MySQL, PostgreSQL, SQLite)
Non-intrusive Badge:
- Persistent indicator: "Free Trial: X/50 lines used"
- Progress bar visualization
- When approaching limit (40+ lines): Warning badge appears
- At limit exceeded: Gentle overlay with upgrade prompt, conversion disabled
- "Unlock Full Access" CTA prominently placed but not blocking preview
Preview Display:
- Code editor with read-only SQL/CSV output (syntax highlighted)
- Split view option: Original JSON + Generated output side-by-side
- Validation indicators: Success checkmarks, error warnings with line numbers
- Statistics: Lines converted, tables created, headers detected
Download Actions:
- Primary download button: "Download SQL/CSV" with file format icon
- Secondary: "Copy to Clipboard" with confirmation toast
- File naming: Auto-generated with timestamp or custom name input
Upgrade Modal:
- Triggered from trial limit or "Upgrade" button in header
- Clear value proposition: "Unlimited conversions, advanced features"
- Pricing card: One-time purchase amount, feature list comparison
- Stripe Elements embedded payment form
- Security badges, money-back guarantee if applicable
- Post-purchase: Thank you state, immediate access unlock
Top Bar:
- Logo/tool name left-aligned
- Trial status indicator center
- Account menu right-aligned (Login/Account for paid users)
- "Upgrade" button (prominent, but not aggressive) for trial users
- Documentation link, sample JSON files download
- FAQ, contact support
- Trust indicators: Payment security, data privacy note
- Cards: Elevated surfaces (shadow-md) for input/output sections with rounded corners (rounded-lg)
- Buttons: Filled primary (conversion, download), outlined secondary (options, copy)
- States: Clear disabled, loading, success, error states with icons + text
- Dividers: Subtle vertical/horizontal separators between sections
- Toasts: Non-blocking success/error notifications (top-right position)
Minimal & Purposeful:
- File upload: Smooth fade-in of file details
- Conversion: Progress indicator during processing
- Modal appearance: Gentle scale + fade entrance
- Button loading: Spinner rotation only
- Success states: Single checkmark animation
Avoid: Page transitions, scroll effects, decorative animations
- All interactive elements keyboard navigable
- ARIA labels for file upload, conversion status
- Error messages programmatically associated with inputs
- Sufficient contrast ratios (WCAG AA minimum)
- Focus indicators visible on all controls
No hero image required - This is a utility tool, not marketing page. Focus on functional interface clarity.